Mozilla.org vs AvantBrowser.com: "Andkon wrote his own little marketing essay a few weeks or months back, explaining how the thinking behind Mozilla.org was flawed, and suggesting improvements to make it appeal more to endusers. I must say that I was surprised by the truth there was in many of the things he had to say, and how little was needed to improve mozilla.org.

I wish, through this essay, to build on (and at times rip off) Andkon's work by comparing Mozilla.org to the site of a competitor, Avant, and find the pros and cons of both sites. I unrealistically hope to influence the Mozilla community enough for them to eliminate the cons, and make Mozilla.org more user-friendly and appealing. Let's start off with a little comparison between the front pages of both sites."